Email marketing is one of the most fruitful types of online marketing that every entrepreneur can’t afford to overlook. It has been here for a long time now and it is here to stay forever, so check these best email marketing software in 2021 to fuel your email marketing journey.
Thanks to the advancement of technology, many groups of the individual have taken it upon themselves to develop email marketing software that made email marketing as easy as eating of shawarma.
Whether you’re a tech person or not, you can conduct email marketing like a pro all with the help of email marketing software.
So, email marketing software is a game-changer.
With this type of software, you can build an email list, manage contacts, segment your email list, create an email campaign, send messages, track email open rate and click-through rate as easy as you can’t imagine.
There are a lot you can do with email marketing software, some of the software in this article even has SMS, chat and autoresponder feature.
This means more leads and sales are on your ways, if you eventually purchase any email marketing service provider you will come across this article.
It is very important to have this too as one of your online marketing tools if you are eager to generate more leads and sales from your online business.
Before we start with the list let’s take a look at the merits of email marketing software
Table Of Contents
Important of using email marketing software
There are tons of benefits of email marketing software, but here’s a few of them below;
1. It automates the workflow: #1 Benefits of email marketing software is that it automate your email marketing process.
Email marketing is very complex to execute manually but emails marketing software made everything cheap and easy to manage.
2. Email segmentation: it allows you to split your email list in order to send personalised emails.
This means your email will be loved by your subscribers because what they would get from you is something they’re interested in and value.
It will also increase your email open rate and click through rates which mean more leads and sales.
3. One sent multiple receivers: what I mean here is once you create one email copy and you hit send, all the selected subscriber will receive the email at a spot.
It isn’t like the manual process that you have to send the message one after the orders which is heavy work for you if you have tones of subscribers.
Email marketing software also allows you to create campaign easily without any hassle.
4. It allows you to schedule email: with email marketing software, you are active with your subscribers all the time even you are on vacation, you’re still active with your audience.
It helps you to create contents and schedule them for the future. This can be done with the help of the autoresponder feature in email marketing software.
5. It’ll help you to get recurring sales: This means you can promote as many products as you can to your subscribers apart from the particular one that got them into your list.
There you have some pros of email marketing software, so lets us begin with the list of the best email marketing software you can get your hands on at a very affordable rate.
Constant Contact has been a leading expert in email marketing service provider for over 21 years now.
It’s one of the best email marketing software in the world and they have over 660,000 happy customers that lean on them to accomplish their email marketing goals.
They are committed to helping non-profitable, small and large business to maximize their email marketing efforts.
With constant contact, email marketing is easy because the provide tons of modern, mobile-optimized templates and drag and drop editor that makes it easy to create, customize, and send professional emails that actually converts.
No matter any type of business you have this tool got you covered.
Whether you’re launching an email marketing campaign to engage customers, building an awesome website in minutes, uploading products to your online store, generating awareness on social media, or boosting sales with Google Ads, this tool have all the tools and guidance you need to achieve the results you want, all in one place.
For you to understand what in saying, take a look at the constant contact feature below,
Constant Contact Features
- premium templates: if you don’t have time to create your lead box, popup, landing pages, email template or you are a non-tech person, nothing to worry about Constant Contact has a lot of reading made templates waiting for you to start using immediately you sign up.
- Drag and drop tool: in case you may don’t like their template then you can use this easy to use tool to customize your template from scratch.
- Autoresponder/Email automation: put your marketing on autopilot with personalized, scheduled, and targeted emails.
- Contact management: uplead contact lists from excel, outlook or anywhere you store them in one click. And manage the list effectively without any hassle.
- Campaign tracking tool: this allows you to track the performance of your campaign (open rates, click-through rates and sales rate) so that you can personalize your marketing. The have a lot of other great features but we can list all here so you can check all the feature here.
Constant contact pricing plans
Note; constant contact price is base on the number of subscribers/contacts you have.
The higher your contact the higher you will pay and the less your contact the less you will pay.
- The price starting at $20/month for 500 contacts
- $45/month for 501-2,500 contacts and more plan here
Constant Contact Pros
- Easy to use
- Qualities email templates across all niches/industries.
- Email preview for mobile and various email clients
- Has numerous integrations
- You can track your campaign performance
- Simple drag and drop email builder
- List segmentation
- Autoresponder sequences
- They provide helpful educational materials and support.
- You can create both popups, inline forms and pages builders.
- Free 60 days trial for Triple Internet readers
Constant contact cons
- It a little bit expensive compared to it,s competitors.
- Very limited form templates and customization options
- Limited automation.
There you have constant contact you can start your 60 days free trial here to know whether it is what you are looking for.
Getresponse is one of the most reliable email marketing software for marketers and entrepreneurs.
If you are looking for a way to grow your audience, promote services, and sell products with marketing software that really does the job you actually need to get done to achieve your aim, then getresponse is the solution.
Getresponse label itself as the world’s simplest email marketing software to use to send out email newsletters, campaigns, online surveys, create webinars and follow up autoresponders.
Getresponse offers tons of powerful features that have exceeded what most marketer would expect from an email marketing service provider. Here are some of it feature bellow.
- Email marketing: send responsive emails that trigger leads and sales to your subscribers in a matter of minutes. They have the most user-friendly newsletters and campaign creation interface that at the same time easy to use by anybody.
- Auto funnel: selling made simple. With this tool, you can accelerate your online sales from the first touch to confirmed sales. If you’ve getresponse there’s no need to purchase any other funnel builder.
- Landing pages building capability: you can use their high converting landing pages templates to create landing pages that actually converts to make your life easier. They designed an intuitive drag-and-drop editor with 150+ ready to use templates so that you can craft your ideal web pages in no time.
- eCommerce tools: do you operate or own an eCommerce business? If so this tool is for you. They have a suite of eCommerce tools that you can use to convert your store visitors into loyal customers and have them always coming back for more. You can also use these tool to create your eCommerce from scratch and add products that you want to sell easily and much more to do with these tools.
- A quality tool to drive traffic to your landing pages: drive traffic from social media to your irresistible landing page by creating promotional banners, videos and automatically launch an ad campaign on social media to boost sales.
- Marketing automation/autoresponder: no matter how large or small your business is, you can create fully scalable workflows in an easy drag-and-drop creator.
- Webinars: With getresponse, you can host live webinar night from the tools to attract more leads and sales. You can read more get response feature here
Getresponse pricing plans
Getresponse price starts at
- Basic plan: $15/month (1000 contacts)
- Plus plan: $49/month
- Professional plan: $99/month
- Max plan: you’ve to contact them for the price
- It is easy to use
- Free one month trial (no credit card required) for a list of up to 250 subscribers.
- Award-winning customers support
- Powerful list management tools
- Easy to use tracking tool with google analytics integration and many more
- It is the cheapest email software out there.
- Landing pages aren’t free and
- No payment refunds on the annual plan upon cancellation.
convertkit is an email marketing software for creators. It is a highly means for professional such as bloggers, entrepreneurs, writers, speaker, entrepreneurs and marketers who are eager to skyrocket their marketing efforts or want to make the best out of email marketing.
With convertkit, you can connect with your audience easily and make a living doing work you love.
With convertkits, it’s easy to customize and embed forms on your website to turn you casual readers into subscribers.
If you don’t have a website no cause for alarm you can build a landing page to start growing your email amicably.
Convertkits is an all-in-one email marketing software that actually does what is meant for.
Let’s take a look at some feature of convertkit below
convertkit has a lot of features that made them powerful than any other CRM software you can imagine.
A Lot of creators are switching to them, not because of any other thing than their powerful feature and excellent service.
So let’s quickly go through its features.
- Form builder: this tool allows you to create beautiful signup forms to collect your audience details. With this tool, you can create unlimited signup forms, responsive template, customizable designs, add your custom fields, lead magnet delivery and GDPR compliant form.
- Landing pages builder: this feature allows you to create beautiful landing pages without any hassle of coding or any technical impediment.
- The designed their template in such a way that you can create an engaging beautiful landing page in less than 10 minutes without any code. They have ready-made templates for any industries you may imagine that’s what made convertkit the best email marketing software for creators and professionals.
- Email designer: to keep your email landing in inboxes, this feature helps you create a simple email that delivers and convert. That means you can focus on the most important part of your email content.
Automations: convert it email automation tool will help you to perform the following;
- create powerful, automated funnels
- Setup the rules the app do the work for you
- customize a subscriber’s path base on their actions
- Always know what’s next for your subscriber
- Send targeted content to the right people at the right time.
Reporting/analytics: this feature allows you to understand how your subscribers engage with your email in their inboxes by tracking the conversion rate on your dashboard. This will help you understand how to continue creating contacts that will keep your subscriber coming back for more.
Integration capability: they make it easy for your to integrate their tools with other popular marketing tools out there.
Convertkit pricing plans
- Free plan: $0/month
- Creator: $29/month
- Creator Pro: $59/month and you can compare the plans here
Convertkit pros and cons.
- Ability to segment your email list by tagging them
- Easy and simple to use for beginners.
- No knowledge of coding required to create a landing page or build an opt-in form.
- They have a lot of email, landing page templates, and opt-in-form template to select from.
- It is cheap but a little bit cost compares to getresponse which start at $15/month.
- Reporting data is unlimited
- Very limited A/B testing functionality
- Limited customization options for forms and email templates
- A little bit expensive than other powerful email marketing software like getresponse.
Hubspot is an all-in-one marketing software that has an incredible email marketing feature that works like crazy.
A lot of entrepreneurs like you are depends on them to grow their business. Hubspot works well with all industries.
If your aim is to venture into email marketing to generate leads and sales and you’re not on a tiny budget then Hubspot is what you’re actually looking for, because no business has encountered Hubspot and remain the same.
So let’s take a look at the main features of Hubspot.
Hubspot has a lot of features but for the sake of this article, we will mainly focus on the Email marketing features.
- Form builders: this feature allows you to create a stunning form that actually attracts emails.
- Landing page builder: launch landing pages that look perfect across devices, add forms optimized for completion in one click, and automatically change content base on who’s viewing your page.
- Email creator: stunning email templates, automatically personalize subject lines and content for each recipient and no A/B test to improve open rates and click-through rates.
- Marketing automation: let your leads find their own path to purchase to close more deals. With marketing automation, you can use each lead’s behaviour to tailor emails, content, offers, and outreach at scale.
- Lead Management: Access each contact’s information and see every interaction you’re already had. Using this data to create hyper-targeted campaigns that close more deals.
- Analytics: Gain insight into your entire funnel to see which campaign that is working.
- Free CRM: with the easy to use Hubspot CRM, you’ll never manually update reports or wonder how your team is tracking toward the quota. You have a more important thing to do, the best part is that the HubSpot CRM has free tools for everyone on your team, and it’s 100% free forever according to them. Read more about Hubspot CRM here.
Other features of HubSpot are: email templates, email sequences, email tracking, meeting schedule, live chat, sale automation, calling, document, tickets etc
Hubspot pricing plans
- Free Plan: $0/month
- Enterprise: 3,200/month
HubSpot pros & cons
- It increases sales by 100%
- It is a complete marketing tool for businesses
- Free CRM software
- It allows you to track your email campaign and more
- It is expensive
- It is a little bit hard to use for beginners
Moosend is an all-in-one marketing platform that allows you to run all your marketing activities in one place, including email marketing.
It’s an all in one email marketing platform your business deserves.
From beginner to pro, destined to grow according to them.
Moosend is also one of the cheapest elegant marketing platforms out.
They have existed for several years and a lot of entrepreneurs and marketers use them to grow their businesses online quickly as possible.
Moosend has tons of high prolific feature that will help you fast forward your business marketing journey.
Here are a few of the feature below;
- Email marketing: with moosend, you have access to high premium email marketing tools. Starting from email creation to the email deliveries.
- Subscription form builder: The have already made to use from templates and you can use this tool to create new from scratch.
- Landing page: the have tons of ready-made beautiful landing page template you can start using immediately or you can use their Drag_and_drop interface to create one from beginning to end without hassle.
- Newsletter editor; create professional-looking newsletters that sell like hotcakes. It’s very easy to use tool
- Personalization: Next level personalization with moosend’s smart segments and forms keep up with your customer’s expectations and make a difference in their inbox
- Report and analytics: with moosend, you have a clean_clear dashboard that contains all your marketing activities. It also gives you the ability to track all your marketing activities in the same dashboard so that you can measure your campaign and marketing performances
- Marketing automation: it allows you to create unique marketing automation workflows that amp up conversion rates while you sit back and doing other things that matter to you.
- eCommerce A1: The have incredible feature for eCommerce owners. The tool would allow you to generate more leads and sales from your eCommerce businesses.
- Integrations; you can easily integrate moosend with any popular online marketing tools there and you can do that without any tech knowledge.
Moosend pricing plans
Moosend has a plan for every type of business you may have.
Here is their pricing plans below;
- Free $0 forever according to them
- Pro plan: starting from $8/month
- Enterprise plan: contact them for the price
Moosend pros and cons
- Best pricing I could find
- Fast email delivery
- Modern and easy to use user interface
- Quick and helpful support team
- Simple to import data
- No free trial available for the premium version
- Does not have feature premium Consulting/Integration Services Available
- No entry-level setup fee available
If you still need more clarification about moosend then, read this complete review on their website to know more about them.
6. Sendiio 2.0
Instantly access the first and ONLY Autoresponder that allows you to profit from the power of email, text & FB Messenger under ONE central dashboard with ZERO MONTHLY FEES!
All you have to do is to make your one-time cheap payment after that you are done to start sending unlimited emails, messenger messages, and SMS to your subscribers.
Sendiio 2.0 is the only email marketing software out there that have all the email, Facebook and SMS marketing features they have a one-time fee under $100 bucks as a price tag.
Sendiio 2.0 Feature
- Import Unlimited Email Contacts Without Having to go through a verification process.
- Create and Send Unlimited Email Campaigns Without ever Paying A Monthly Fee.
- Create Unlimited Email Lists and assign each list of imported emails to their own separate email list.
- Create Unlimited Optin Forms to build your list even further, Follow-Up Sequence Campaigns.
- Send unlimited emails without any monthly fees by simply connecting to your SMTP fully-Flexible
- Scheduling System For Your Broadcasts.
- Fully-Flexible Scheduling System For Your Follow-Up Sequences, Campaigns, SMS Follow-Up Sequences.
- Connect to any premium SMTP providers in minutes view In-depth stats for all your email campaigns
- Automatic removal of bounced Emails for amazing list hygiene.
- Connect unlimited Domain names,
- Create Unlimited One-time Broadcasts Campaigns.
- Complete Step By Step Training Tutorials to Set Up Your Sendiio 2.0 account at lightning speed.
- Import Unlimited Phone numbers within seconds. Create Unlimited Phone Lists. Create Unlimited Optin Forms to build your Phone Numbers list even further.
Full Click Stats on Your Text Campaigns. Complete Step-By-Step Training Tutorials to Set Up Your Text Message Campaigns at lightning speed
- Easily Connect unlimited Fan Pages in A Matter of Seconds. Capture unlimited Facebook Messenger Subscribers. Easily Create unlimited Follow-Up Facebook Messenger Sequences, One-Time Messenger Broadcast Messages.
- Easily Skyrocket Your profit by resending your email campaigns based on your subscriber’s activity.
- Set up an automatic Welcome Message For every New Messenger Subscriber, Set up Unlimited Keyword-Based Chatbot Replies, Comment Replies.
You can watch this in-depth video to learn more about sendiio 2.0.
Sendiio 2.0 Pricing plans
Sendiio 2.0 has only a one-time price of just $97.00
With this license, the software is yours forever according to the creators of the product.
We all know that email marketing is still one of the most profitable marketing channels. But if you don’t have the right email marketing software or tool you’ll be left out of this billion dollars marketing channel.
That’s why we use our experience as a digital marketing agency that has worked with so many clients with different email marketing tools to handpick the best email marketing software 2021 that can help you automate your sales.
All the email marketing software listed above are very quality and reliable products that you need to test out and thank us later.
And if you are have used any one of them before or currently using any don’t hesitate to let’s know your experience in the comment section below.